Kendrick Lamar’s “Reincarnated” serves as a chilling continuation of the “For Sale?” interlude from To Pimp a Butterfly, where Lucy (short for Lucifer) tempts Kendrick with the promise of wealth, fame, and power in exchange for his soul. In To Pimp a Butterfly, Kendrick wrestles with this proposition, but by the time we arrive at “Reincarnated,” the deal has already been sealed. Now fully under Lucy’s control, Kendrick embodies the consequences of his choice, and Lucy, as the narrator, reflects on his role in influencing musicians throughout history—including the two legendary artists referenced in the song.

What makes “Reincarnated” so sinister is how Lucy describes his manipulation of artists as a means to control the masses. He seduces musicians with promises of success, embedding himself in their art, lyrics, and influence. Through them, he shapes culture, shifts perspectives, and subtly distorts the truth for his own gain. Yet, Lucy’s loyalty is non-existent—once an artist has served their purpose, he discards them, leading to their downfall, whether through personal destruction, loss of authenticity, or even death. This tragic fate is framed as an inevitable part of the process, reinforcing the idea that many of music’s greatest figures have, in some way, fallen victim to Lucy’s grip.

This cycle of exploitation and destruction is where the song’s title, “Reincarnated,” takes on a deeper meaning. It suggests that Lucy never stops; his influence simply moves from one artist to the next, recycling souls and continuing the process indefinitely. In this sense, reincarnation isn’t about spiritual renewal—it’s about a parasitic force using artists as vessels, draining them, and then moving on to the next willing or unsuspecting host. The tragic pattern repeats, generation after generation, with Lucy always in control.

Kendrick’s storytelling in “Reincarnated” exposes a darker truth about the music industry and the price of fame. It questions whether success in the mainstream is truly self-made or if there’s always a hidden cost—one that has claimed many artists before and will continue to do so. By framing Lucy as a recurring force, Kendrick suggests that the music industry’s greatest tragedies aren’t isolated incidents, but rather, symptoms of a larger, ongoing cycle.

Ultimately, “Reincarnated” serves as both a cautionary tale and an exploration of power, control, and artistic integrity. It forces listeners to reconsider the true nature of fame and whether those at the top ever truly own their success—or if they, too, are just another soul in Lucy’s endless cycle of reincarnation.